Make Money on Fiverr: 17 Advanced Tips to Optimize & Promote Your Fiverr Gigs You spend hours setting up your gigs, days waiting for orders to roll in, and weeks trying to hustle your first few sales.
And then…. crickets.
I know, because I’ve been there myself. I did the research. I put in the long hours. I took consistent action. And I gave up… multiple times.
Any of this sound familiar?
The good news is, Fiverr isn’t a lottery, and your ability to make money on this platform rests largely on strategy… not luck.
What you’re about to read isn’t just another half-assed, rehashed Fiverr optimization post. In fact, most of what you’ll learn here isn’t even been taught anywhere else online.
But first, let’s quickly cover…
How Fiverr Works For Sellers (Hint: It’s All About Quality Signals)
How is it that some Fiverr gigs have endless orders queued up, while other, almost identical gigs can go months without getting a single sale?
The answer is visibility.
Fiverr has hundreds of thousands of gigs listed on their site, with hundreds more being added every day.
So, when someone does a search, Fiverr has to decide which gigs to show on page 1, and which gigs belong page on 100. (In other words, it’s a search engine, just like Google.)
It’s pretty obvious when you think about it, but it’s easy to forget that appearing on any page other than the first will drastically reduce your gigs visibility.
And this principle even applies at the page-level to some degree…
So how does it actually work?
Well, the ranking process is handled by Fiverr’s proprietary algorithm, which looks at different “quality signals” in order to determine which gigs deserve visibility over others.
(I know, that was a mouthful. But stick with me.)
While there’s no public record of what this algorithm looks at, most established Fiverr sellers would agree that it boils down to fourfundamental signals.
Your ability to…
- Attract visitors
- Engage prospects
- Convert leads
- Fulfill: orders
Everything I’m about to share with you feeds into at least one of these quality signals, whether directly or indirectly.
17 Advanced Fiverr Strategies You Can Start Using Today
Now that we’ve covered Fiverr’s quality signals and how they impact your visibility on the platform…
…let’s get into the actionable stuff. 🙂
1. Hack Your Gig Title To Get A More Sharable URL
Ever looked at your Fiverr gig URL?
For 99% of sellers, it’ll probably look something like this:
This URL is actually generated from your gig title the moment you hit publish on a new gig. It can also never be changed.
If you want something shorter and more memorable — which always helps with promoting your gig outside of Fiverr’s platform — you’ll need to use a little hack when you first create your gigs.
In the gig title field, write as few words as possible (minimum is 4) that accurately describes your gig.
Here’s an example:
The “I will” part won’t be included in the URL, so in this case, the end result will end up looking like this:
Now isn’t that a more a favorable URL?
As soon as you publish your gig, you can then go back in and edit your gig title to something more appropriate.
It’s such a seemingly small difference but it adds another level professionalism to your approach that the overwhelming majority of Fiverr sellers are still oblivious to.
Note: You can also generate a shortened “social” URL through your Fiverr seller dashboard, but I still like to do this since you can’t count on every person to use and share your social link.
2. Use Keyword Modifiers To Get More Exposure On New Gigs
I’m a strong believer that when it comes to naming your gigs… shorter, punchier gig titles are the way to go.
In the early weeks (and sometimes months) of a new gig, however, you’ll likely struggle to get much visibility as Fiverr slowly gathers data on your gigs performance.
One way around this problem is to use keyword modifiers as they tend to be FAR less competitive than the obvious head terms.
Let me explain:
If someone types “modern logo” into Fiverr’s search box, the search algorithm has to decide which of the 3,951 results to show on the results page.
That’s gonna be a tight squeeze for a brand new, unproven gig.
On the other hand, if someone types “modern logo 24 hrs” into the search box, you’re only competing against 986 results, which gives you a MUCH better chance of actually making the cut.
The great thing about this approach is that you can STILL rank for those head terms because they still a part of your gig title, so you only stand to gain.
Here are a list of other gig modifiers you can experiment with:
- “24 hours”
- “using illustrator”
- “using photoshop”
- “with after effects”
One more thing:
These are very niche specific so it’s worth doing the research (like I did in the screenshots above) to see which modifiers narrow down your competition, as not all of them will.
3. Eliminate Competition By Niching Down Your Gigs (The Right Way!)
This might seem like another angle on the last tip, but it’s different in the sense that it actually changes your gig’s fundamental offer.
Most people understand the idea of niching down — in that you’re targeting a smaller subset of a bigger market — but few people (especially on Fiverr) seem to execute on this properly.
I’ll explain this one using the “Article & Blog Posts” subcategory.
The screenshot above conveniently highlights one of the first mistakes I see people making on this platform — assuming that Fiverr’s subcategories areniches.
News flash: they’re not.
The truth is, these subcategories contain thousands, if not tens ofthousands of listings, and so creating a gig that offers “article & blog writing services” will put you up against 100% of the sellers in that subcategory.
That’s a guaranteed way to #fail on Fiverr.
Instead, you need to go deeper into a subcategory to identify where clients are really spending their money — and this another area I consistently see Fiverr sellers drop the ball.
The idea isn’t to guess your way into a profitable niche, but to identify top selling gigs by looking at the correlating data. In the case of Fiverr, the closest data we have is the number of reviews a gig has.
Note: From my experience, around 60% of clients who order on Fiverr will leave a review, so you can almost double the number of reviews to get a rough idea of how many orders a specific gig has amassed.
There’s no magic formula for this, it’s simply a case of navigating into your chosen subcategory and noting down (or favoriting) any gigs with a significant number of reviews.
The more pages you sift through, the bigger your sample size and the better your understanding will be of what actually SELLS.
4. Leverage Your Fiverr Username For A Boost In Search Visibility
If you haven’t already started your Fiverr account, or you plan to create a new one for whatever reason, this one’s for you.
(If you do have an existing account, just skip ahead.)
As you’ve probably guessed by now, Fiverr is heavily reliant on keywords to understand the nature of a gig, whether these words appear in your gig title, description, or tags.
What you may not know about this, is that Fiverr caps the number of times you can mention your keyword in your gig.
This restriction is likely in place to protect the user-experience, since sellers will naturally start spamming the f*ck out of their gig description in an attempt to rank higher in the search results.
There is, however, one sneaky workaround you can leverage if you’re just starting out on Fiverr.
By putting a relevant keyword — as in, a keyword that sums up the majority of your gigs — into your username, you can squeeze a little bit of extra relevancy onto each of your gig pages.
Here are some other examples I just made up:
- “CopywritingNinja” — offers copywriting services
- “LogoDesignChick” — offers logo design services
- “MrDataEntry” — offers data entry services
- DrSnuggles — Offers cuddles (okay, scratch that one)
- You get the point…
If ranking higher wasn’t incentive enough to do this, it also helps your conversions since potential buyers will view you as an expert in that field.
5. Move Away From $5 Gigs & Raise All Your Package Prices By At Least 50%
If there’s one counter-intuitive truth I’ve learned from my time as a freelancer, it’s that charging more money doesn’t necessarily cost you sales.
In fact, from many of my own “experiments”, I’ve actually found the opposite to be true. Yep, sales increased when I raised my rates.
(I’ve written about this phenomenon before in my Upwork pricing post, and the same principles apply on Fiverr.)
Here’s the thing:
While you can technically charge as little as $5 for your services, Fiverr has been actively moving away from the $5 marketplace model, and most buyers today will only expect to see that as an absolute minimum.
And there’s probably more to it than you think.
Not only can it be easier get clients with a premium price-tag, but the clients themselves tend to be MUCH nicer to work with.
They’re friendlier, they know what they want, they communicate clearly, they’re less picky, and, most importantly, they’re happy to pay extra for quality.
In fact, it’s clients who actively seek out these $5 bargains that give the platform a bad name. When you cater your services to these kinds of people, you’re just asking for trouble.
And believe me, I get it.
Raising your prices is a hard a barrier to overcome for many freelancers, but it’s something you NEED to get comfortable with if you wanna start making some serious cheddar on Fiverr.
Note: The only exception is at the very beginning when you’re trying to get your first few sales and reviews, but even then, charging less isn’t always the way to go. Don’t be afraid to test.
6. Encourage People To Favorite & Share Your Gigs For A Cheeky Boost In Rankings
You can favorite any gig with a click of a button, either from the search results page or the gig page itself.
(As a side note, I actually use this a lot when I’m doing gig research, so I can quickly refer back to gigs I’d like to emulate myself.)
The fact that there’s a counter on this metric indicates to me that Fiverr uses this as a quality signal, so always encourage people to favorite your gigs… even if they don’t place an order.
At the very least, a high number of favorites contributes to your social proof which will also help conversions, so it’s a win-win.
If you want to be really sneaky, you can participate in some of the “favorite exhange” groups on Facebook:
And yes… Fiverr HATES this kind of group manipulation, so abusing it could result in you getting your account banned.
Basically, ifyou’re going to do it, do it in moderation.
(And don’t even think about crying to me via email me if you get into trouble. You were warned.)
7. Create A Gig-Network To Multiply Your Customer Lifetime Value
Did you know it takes anywhere from 4x to 10x the time, money and energy to acquire new client as opposed to retaining an existing one?
(Nope, I didn’t pull that out of my ass.)
It’s easy to sit back and wait for Fiverr to send you new leads all day, but with the right strategy you can effectively double or triple the value of your existing leads through the power of a gig-network.
A gig-network IS that strategy, and it’s essentially just a series of gigs that offer a logical next step for your clients; a natural progression from one purchase to the next.
This usually requires a more holistic approach to Fiverr that most people never even stop to consider.
Essentially, it means no longer creating services from individual gigs, but using individual gigs to create a single, unified service.
Need an example?
Ok, let’s say I was an expert on YouTube (for the record, I’m not), I might create a gig-network like this:
- Gig #1: Set up your channel & optimize keywords
- Gig #2: Create your channel cover art
- Gig #3: Write your YouTube channel or video description
- Gig #4: Optimize your video title, description & tags
- Gig #5: Create your video thumbnail art
- Gig #6: Share your video on social media
- And so on…
As you can see, there’s a clear, natural progression.
A client could realistically order my YouTube gigs in sequential order to have everything covered, and that’s EXACTLY what you want to achieve.
8. Incentivize Referrals By Bribing Your Existing & Past Clients
This little nugget is something that almost nobody is taking advantage of on Fiverr; referral marketing.
There’s no better person on the planet to recommend your service than someone who’s just had an amazing experience with your service. (Sounds obvious when you read it, right?).
Often times, people just need a little nudge (or incentive) to actually fire off an email to a colleague, or inbox a friend on Facebook.
Here’s some ideas you can experiment with:
- An improvement on what they just received, whether that’s an upgrade on the actual deliverable, or something extra to enhance it
- Double up on the deliverable (such as 2 logo concepts instead of 1)
- A free order for every person they refer to you
Once you have your incentive nailed down, it’s just a case of messaging your clients after they’ve left a 5-star review.
Here’s a script you can use:
“Hey [client name], thanks again for your order!
Just wanted to let you know that I’m offering [incentive] in exchange for referrals. If you could mention me to anyone in your circle who might be interested in what I do, I think we could both benefit from it.
Either way, stay awesome!
9. Prevent Negative Feedback With This (Almost) Bulletproof Script
Not so long ago, refunding a client would automatically remove any feedback left by that client, including a negative review.
While this was a reasonable trade-off for sellers to maintain ratings on their profile, it didn’t exactly leave buyers with an accurate/reliable scoring system.
In 2017, Fiverr put an end to all that.
The update meant that once a review is left by a client, it cannot be changed or removed unless it breaks terms of service or the client is willing to modify it — even if you issue a refund.
(Personally, I don’t think this is the direction Fiverr should be taking to solve the issue, but I digress…)
In response to the change, Fiverr sellers now need to be a lot more proactive when it comes to client satisfaction.
The trick is to set the right expectations in your delivery message. (As in, the message you send with your attached deliverable.)